Good commercial spokesmen (or -women) are those whom we’re powerless to resist. Their charm not only entertains us, but also yields immediate economic rewards for the companies they represent.
Okay … that’s not exactly true. Really, good commercial spokesmen (or -women) are ones who don’t make us hurl things at the TV or lose consciousness. And the best ones? Well, the best ones become characters who we not only tolerate, but look forward to seeing.