Putting thought into how you present yourself is a wise decision no matter what the situation — a job interview, meeting a friend of a friend, hanging out with a woman for the first time, etc. We’re not saying you have to gawk at how handsome you are in the mirror like some vapid fitness model, but some care is necessary.
To remove the guesswork for you, we trolled a handful of studies and surveys to see what can be done to up the odds of impressing women simply through what we wear. Turns out, musk is in and reeking of effort isn’t.
#1. The Color Red
Cops love to pull over red cars, and, evidently, women dig guys who wear the color red. According to a University of Rochester study, women view guys who wear red to be more attractive and members of a higher social status.
#2. T-Shirt and Jeans
A survey from Esquire magazine found that women prefer guys who sport unpretentious apparel. What the hell does that mean? Well, a jeans and T-shirt guy got the nod from more than 67 percent of women polled. Carefully paired with an open blazer and fashionable shoes, it’s’ a classic style you can rock anywhere without looking douchey.
#3. A Musky Scent
The average magazine is stuffed with cologne ads, most of which leave you smelling like a ball of chemicals. Skip those for a traditional musk scent. One study revealed that women desire men whose sweat and body odor contain high testosterone levels. Guess what imitates those scents? A musk cologne. Just go easy when you spritz yourself, will you?
#4. Suede Shoes
Men’s footwear brand Allen Edmonds surveyed 1,000 women and found that, surprisingly, nobody’s heard of Allen Edmonds. Kidding. At least seven people have. Still, their survey found that on dates women like a guy who wore soft suede shoes. If you own a well-kept pair of tan suede desert boots, dust ’em off and wear them to happy hour. And put Allen Edmonds on blast via social media if you don’t get laid.
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