Video: Why The Hell Does a Cocktail Cost $13?
Learn what goes into a well-made cocktail — and pick up some tips for making cocktails at home — in this behind-the-scenes video.
By ModernMan Editors
We’ve paid $13 for a cocktail more times than we can count, and more often than not, it’s been worth it. That may sound crazy to some, but we appreciate a well-made cocktail just as much as we love a cold Bud at a summer barbecue.
While we’ve always had a vague idea of what makes a cocktail cost that much — fresh ingredients, expert mixing, jauntily carved ice — we thought this video from our pals at Liquor.com was a great behind-the-scenes look at the surprisingly large amount of work that goes into a great cocktail. Best of all, there are even tips you can use when mixing drinks at home — and those won’t cost you $13.
So check out Behind the Drink: The $13 Cocktail, and you’ll never again complain about shelling out for a truly well-made drink.