Moisturizing is just as important as exfoliating. Some guys dismiss this as being unecessary, but the truth is that moisture is what keeps you looking rugged rather than haggard. Unless you take pains to fix it, your skin can get dry and flaky. Even if people don’t know why they think you look a little raw, they can pick up on it. Moisturizing will keep your skin looking supple and young. For a daytime moisturizer, look for something with SPF to protect yourself from the sun, like Coola Classic SPF Moisturizer for Face, $32. This formula somehow mangages to provide a layer of protection on your skin from the almighty sun while not getting greasy or turning your face a pasty white.
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