How Instagram Keeps You Hooked

We all know how easy it is to get sucked into Instagram for hours. Whether you’re scrolling through your feed, checking out stories, or messaging with friends, there’s always something to do and something new to discover. But how does Instagram actually keep us hooked? Let’s take a closer look at the techniques used by the platform to keep us coming back for more.

Infinite Scrolling and Autoplay Videos

Instagram uses infinite scrolling and autoplay videos as two of its main techniques for keeping users engaged. By continuously loading new content as you scroll down your feed, the platform encourages users to spend more time on their devices without having to click or tap anything.

This never-ending supply of content also keeps things fresh and interesting, preventing boredom and encouraging further exploration. As for autoplay videos, they provide a distraction-free way of consuming content while still allowing users to scroll through their feeds without interruption.


Another way Instagram encourages user engagement is through notifications. Whenever someone comments on one of your posts or sends you a direct message, you receive an alert in the form of a notification—an effective way of reminding users that they are part of an active social network that rewards interaction between its members. Notifications are also great for staying up-to-date with what’s going on in your friends’ lives and discovering new content from people you follow. It doesn’t matter if you are not in others’ follower lists, you can still see their posts and comments with a private Instagram viewer app.

Algorithmically Sorted Feeds

Finally, Instagram also uses algorithms to sort feeds in order to show users more relevant posts first. This means that when you open up the app, you will be presented with posts from people who are likely most interesting or relevant to you based on past interactions—a great way to ensure that users don’t miss out on any important updates from those closest to them while still being able to explore other parts of the app at their own leisure.

Final Thought:

It’s clear that Instagram has put a lot of thought into creating an engaging experience for its users–one that keeps them hooked and coming back for more every day. From infinite scrolling and autoplay videos to notifications and algorithmically sorted feeds, each one of these features plays an integral role in keeping us connected with our friends while providing us with endless entertainment along the way. If you ever find yourself getting lost in your phone while using Instagram, now you know why!