When it comes to collecting data and learning what to do with it, there’s a lot to learn. Much of data warehousing and integrating can feel intimidating from the outside, but there are actually pretty straightforward ways of accessing the data stored in your data warehouse and putting it to good use.
Having the right tools and understanding can help you navigate data, how to access real time insights without spending time exporting it and translating it, and turning this data into action for your marketing, sales, and service teams.
This guide takes a closer look at what you need to know to connect Snowflake to HubSpot. Read on below to learn more.
What is HubSpot?
Before we dive into the ins and outs of connecting HubSpot and Snowflake, it’s important to know what they both are and how they work. Let’s start by taking a look at Hubspot and how this software can help automate outreach to your consumers.
Hubspot is an SaaS marketing and sales tool that helps convert data into closed customers, sales, more visits, and more interactions. In other words, HubSpots takes the data stored in a warehouse and turns it into action. If you’re considering writing a compelling marketing strategy for your consumers and want to make it personal and effective, HubSpot can help. This tool is an excellent way to help capture every interaction between customers and prospects throughout sales and marketing.
HubSpot’s CRM platform is easy to use and comes with a range of helpful tools and resources. Everyone in your business can benefit from this tool as it helps connect your marketing, sales, content creation, management, and even your customer service teams.
With lead generation, marketing automation, analytics, advanced CRM, invoice information, SEO recommendations, website themes, and customer feedback data, HubSpot provides everything you need to build a better user experience.
What is Snowflake?
Snowflake is a type of data warehouse that uses SQL to organize information, data, and vital trends for your customers and business. Accessing data in Snowflake can be time consuming and complicated due to the nature of the platform and the need for SQL.
If your team doesn’t know SQL, you can always create new data pipelines or export information in CSVs to help relay data. However, this process can be time consuming and exhausting as data needs to be renewed each day in order to be most effective.
Creating a new integration tool every time can be time consuming and inefficient. Is there a better way? Yes! The key is found in HubSpot. Snowflake and HubSpot work in a sort of cycle. While Snowflake stores the data and information you need to understand customers, and their trends and habits, HubSpot tells you what you should do with that information.
In other words, HubSpot takes data in Snowflake and takes action on it, turning it into a compelling marketing strategy that targets customers individually.
Why Sync Both Softwares?
To improve efficiency and streamlining your process in the best way possible, you have to sync Snowflake and HubSpot together. Snowflake contains all the data your team needs, but accessing it directly from here can be difficult. Connecting Snowflake to HubSpot can not only access data, but help your team leverage the real time insights you receive to make the best decisions about marketing, sales, outreach, and customer service.
Integrating both softwares also helps with automated services, like email campaigns, automatic prompts when a customer leaves something in their cart, and automatic emails when an update on a product is available. Syncing HubSpot with Snowflake is the best way to get the most out of your data.
How To Send Snowflake Data to HubSpot
HubSpot and Snowflake are excellent tools for your business, but it’s important to note how they work and how to integrate them to get the most out of each feature. Here are a few tips for connecting Snowflake to HubSpot.
Using Hightouch
Hightouch can help streamline the integration process, connect these two softwares, and help you get the most out of your data collection and integration process. In other words, if you’re looking for real time insights to what your customers want and need, hightouch can connect Snowflake and HubSpot so you can access data and turn it into action. Level up your marketing strategy by catering to those with certain products that have updates. Consider a personalized campaign for your consumers that helps solve their problems.
Hightouch is the leading Reverse ETL program that takes the data stored in warehouses and puts it to action. It helps align your business, keeping everyone on the same page about what marketing strategies are best for your company. With a range of tools built into each program and helpful software, Hightouch is the best way to connect Snowflake and HubSpot.
