Then there’s the TAG Heuer brand. Endorsed by some of today’s most notable (and arguably irritating) celebrities, Tag Heuer has been around since the mid-19th century. You can find some styles within the $1K to $2K range, but most Tag Heuer price tags are nothing to shrug off — and neither is the quality. Fun fact: The brand was the first to have a watch with a mechanical movement within its pieces without the use of a hairspring.