When people wearing prosthetic masks over their faces began showing up at high-profile events like Wimbledon in 2008, the media — as well the other understandably terrified spectators — were baffled. Were they “incognito celebrities” trying to watch tennis in peace? Were they alien beings scouting out our way of life pre-invasion? Were they a new subset of furries?
Nope — they were there as part of a stunt to sells cars. The “faceless people” were sales associates promoting Lotus’ slogan, “True character in a faceless world.” Shockingly, the promotion didn’t sell a ton of 2008 Lotus Eagles.