Is Sports Betting More Similar to Investment than we Realize?

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Investing is essential to secure your financial future, but have you ever asked whether sports betting can be a form of investment?

When you place your sports bets at Betrivers and other sportsbooks, you are not simply wagering on the outcome of a game; you are making an investment. When you think about how professional sports betting works, you can make money in the same way as you can from stocks, bonds, and precious metals.

Here’s why sports betting is more like investing than you might think.

Is Sports Betting an Investment?

What is the definition of an investment?

Most people would think of an investment as buying something with the intent to make a profit. The definition of an investment is actually much simpler than that. It’s the simple act of putting money into something with designs on making a profit.

Sports betting is, therefore, an investment. Whether it’s a smart investment depends on who you ask, but there’s no denying that sports betting can form part of your overall strategy.

Use Data-Driven Strategies

When you invest in stocks smartly, you use data to drive your decisions. The same goes for sports betting.

Naturally, you look at the form of each player or team, who they are facing, and the conditions that could impact the game. Likewise, you also investigate the odds to ensure you make a bet that delivers value.

Professional sports bettors spend much of their time digging through the data to make the decisions that give them the highest chance of success.

Make Value Bets

Most people assume that sports bettors rely on luck to make a profit. Instead, they make calculated wagers to deliver the most value possible.

Value bets involve researching undervalued markets to extract the maximum dollar value from a contest. The general public may focus on which teams give them the best gut feeling, but an investor’s life utilizing sports betting is different.

Managing Your Balances

Ask any regular sports bettor, and they will be able to tell you how much they expect to make from each bet or series of bets. The average gambler wagers their money on who they think will win.

Sports bettors look at the percentage of their bankroll remaining and assign monetary units to each wager accordingly. Although Americans have wagered more than $65 billion on sports since federal gambling prohibition laws were shot down, most of this was money was lost due to a lack of planning.

Any investor manages their portfolios and bankrolls accordingly, and the same goes for sports betting.

Balancing Risk and Reward

Every investor will have a certain risk tolerance, regardless of what they are investing in. Ranging from extremely conservative to extremely aggressive, the same principle applies to the world of sports betting.

Extremely conservative bettors may focus on the favorites and target games where one team has a significant advantage over the other.

On the other hand, highly aggressive investors may search for bets that they can combine into accumulators as part of a high-risk, high-reward strategy.

Should Sports Betting Become a Core Part of Your Portfolio?

While some may balk at the idea that sports betting should be a significant part of anyone’s portfolio, it can be a highly effective way of making some extra cash.

Does this mean that it should form a significant part of your portfolio?

The answer is no. Gambling, by its very nature, is a form of short-term investment. The short-term nature of sports betting means that you instantly take on more risk. Smart investors know that they need to balance conservative, long-term investments with a series of higher-risk investments.

Again, it largely depends on your goals and how old you are. Younger investors may see sports betting as a more viable investment avenue than someone more senior, as they have time to recover if things go wrong.

As with any investment portfolio, diversity is vital. Rather than throwing all your money into sports betting, balance everything out with stocks, bonds, and commodities.

It’s well worth speaking to an investment advisor about splitting your portfolio to reflect your investor profile better.


Sports betting is an investment like any other. Although most see it as a form of entertainment, it can be a profitable investment if you’re willing to put in the time and research required to make it a profitable venture.

Most of the skills required to invest in stocks successfully also apply in this arena. Learn about sports betting and the techniques needed for long-term success.

Have you considered investing via sports betting?