Phrases That Are Trademarked … But Probably Shouldn’t Be

“They are who we thought they were!”
Dennis Green
After the Arizona Cardinals surrendered a 20-point third-quarter lead to the Chicago Bears in 2006, losing the contest by one point, coach Dennis Green got a little worked up at the postgame press conference. Well, actually, he lost his sh*t. His immensely entertaining line, “They are who we thought they were!” became an instant classic — and a great moneymaker for Green thanks to apparel sales and a Coors Light commercial.