Amazon’s Echo Takes On Siri and Cortana

amazon echo

While we have been holding out for Tony Stark’s J.A.R.V.I.S. — thankfully we’re not holding our breath for it — the Amazon Echo ($179 @ is looking to move into your home as a personal assistant before Apple and Microsoft can corner the market.

amazon echoAlexa, which is Amazon’s counter to Siri and Cortana, takes your orders and turns them into actions. Whether you’re up close or on the other side of the room, she’ll recognize your voice commands.

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How does it work? Does Alexa read your mind, infiltrate your spirit, and take over your rotten soul? No, not until singularity arrives, anyway. For now, you just use specific words as Alexa’s “wake word” and thereafter she’ll know to listen up for instructions. What are some things she can do for you?

* Play tunes from you Amazon music library, Pandora, Prime Music, iHeartRadio
* Read audio books from
* Control lights and light switches
* Place orders from
* Rub your feet

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And like other digital assistants, you can fire off questions about your schedule, ask random questions (Why does the hair on my head hate living?), get weather forecasts, set an alarm, and more. With seven microphones, you don’t need to yell into it like people feel they should do with their Apple devices, and the sound output is an impressive 360 degrees of omni-directional sound. What does that mean? How the hell should we know — ask Alexa.


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