The men’s grooming market is up three percent since 2014, according to market research firm Euromonitor International. With that type of growth it’s clear demand is high. How high? Enough to get beer brands to diversify their line of merch to include men’s grooming products into their offerings.
Carlsberg beer — a German pils — has decided to hop into the grooming game by putting the yeast, barley, and hops that go into their brew into shampoo, conditioner, and body lotion. Their products contain about .5 liters of beer, which means if you get into dire straights for some brew you can chug some shampoo. We’re kidding. The conditioner probably tastes better, so start with that.
Not into Carlsberg Beer Beauty? Try this: 9 Great Shampoos For Men