WILFORD BRIMLEY (1987-1995)
The 16 Best TV Spokesmen Ever
Product: Quaker Oats
Shtick: His Quaker Oats ads were originally aimed at older viewers and included the tag line, “It’s the right thing to do. The early ads were low-key and homey; after 1992, the ads portrayed Brimley as a more vigorous character and took advantage of his background as a stuntman and real-life cowboy.
Fun Fact: When TV chef Paula Deen was diagnosed with diabetes in 2012, Brimley, also a diabetic, wrote her a letter expressing his sympathy – and then advising her to overhaul her diet.