Lesson One: Brand Yourself
“Trump” has become a universal synonym for one-upping someone or something. That’s because the Trump name — and the brand behind it, which has been plastered on everything from luxury real estate to golf clubs to bottled water — is worth $7 billion. And the term “trump card” (which, original etymology confirms has nothing to do with the funny-haired mogul) resonates with most people as a Donald thing, too, meaning “something you have that no one else does.” Like a lack of shame.
Next: Be Fair, But Tough