Lesson Four: Stick To Your Guns
Trump was heavily involved in the Birther movement and, even after Obama’s birth certificate was made public, he kept at it on rich guy principle. His tenacity is admirable, but Trump is better at stating things that can’t be proven or disproven. For example, the Trump Real Estate brand is tagged as “redefining what is meant by luxury living, built to be the absolute best in the world,” which is a completely subjective claim, but one that Trump firmly believes and promotes.
And just because, here’s another example …
Next: Embrace The Hate (In Business)