6 Lessons From A Loser: Donald Trump

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Lesson One: Brand Yourself

“Trump” has become a universal synonym for one-upping someone or something. That’s because the Trump name — and the brand behind it, which has been plastered on everything from luxury real estate to golf clubs to bottled water — is worth $7 billion. And the term “trump card” (which, original etymology confirms has nothing to do with the funny-haired mogul) resonates with most people as a Donald thing, too, meaning “something you have that no one else does.” Like a lack of shame.

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