6 Lessons From Losers: Donald Trump
You might be shaking your head at The Donald’s latest screw up, but that doesn’t mean you shouldn’t fill it with these valuable lessons he’s taught us.
By Matt Christensen
Despite his caustic personality, lust for publicity, and general obnoxiousness, Donald Trump is, after all, a pretty darn successful businessman. He’s declared bankruptcy four times, yet still maintains a personal net worth of $2.9 billion and a name brand recognized across the world. Even if you’re not a real estate mogul, beauty pageant owner, or Twitter renegade, you can still learn a few things from The Donald. Such as…
Lesson One: Brand Yourself
“Trump” has become a universal synonym for one-upping someone or something. That’s because the Trump name — and the brand behind it, which has been plastered on everything from luxury real estate to golf clubs to bottled water — is worth $7 billion. And the term “trump card” (which, original etymology confirms has nothing to do with the funny-haired mogul) resonates with most people as a Donald thing, too, meaning “something you have that no one else does.” Like a lack of shame.