“But wait,” you’re saying. “Doesn’t Sony own the rights to Spider-Man, and haven’t they blocked all attempts to bring him into the Disney/Marvel Cinematic Universe?”
Yes, you’re right, surprisingly astute reader. But Sony only owns the rights to any movie versions of Spider-Man. TV is a whole different ballgame, and could give Whedon a loophole through which to shoehorn Webhead into the larger Marvel movie/TV universe.
That said, TV Spider-Man would have to be made distinct from the movie Spider-Man. But if the concept of an African-American Nick Fury can be pulled in from the “Ultimate” Marvel Universe (a separate comic book world launched in 2000 that was meant to refresh the core Marvel heroes for the modern world), why can’t the new Spidey, Miles Morales?
His costume is completely different, and the fact that he’s half Latino, half African-American means no one will confuse him with pasty-white limey Andrew Garfield. However, they might mistake him for Jaden Smith …